Business Stories

3 articles in this category

Frido Case Study: How a Wheelchair Cushion Became a Rs 200 Crore D2C Brand

A business case study of Frido (Arcatron Mobility) and India's ergonomic-comfort D2C industry: the founder story, the direct-to-consumer model, the channel mix, and the competitive landscape.

From Intel Engineer to India's Samosa King: The Samosa Party Story

How Amit Nanwani and Diksha Pande grew Samosa Party from a Bengaluru side hustle into a 110-outlet, Rs 150 Cr Indian QSR brand across six cities.

From One Store to 100 Crore: Kiran Shah and the GoZero Story

How Kiran Shah left a P&G career to scale Apsara Ice Cream to 100 stores, then quit it all to build GoZero, India's leading sugar-free ice cream brand.

Ambika Iyer

April 27, 2026

22 min read